Holly Jolly Holidays at LEGOLAND Discovery Center: Festive Events for Families

ATLANTA (November 6, 2012) – LEGOLAND Discovery Center is helping Atlanta families build a new holiday tradition by offering a variety of activities to celebrate the season. The Phipps Plaza attraction invites families to experience a number of festive offerings in November and December.

LEGO Christmas Tree Group Build (November 30-December 2): Guests will have the chance to help LEGOLAND Discovery Center Model Builders complete a group build to be displayed in the attraction during the holiday season.

Holly Jolly Holidays (December 1-24): The attraction with celebrate the season with a Santa takeover in MINILAND, holiday-inspired ornament builds in the Model Builder Academy and more festive fun! Guests will be entered in a daily Advent Calendar prize drawing with regular admission. An entry will be selected randomly each evening during LEGOLAND Discovery Center’s Holly Jolly Holidays and the winner will receive the prize behind that day’s Advent Calendar door. Possible prizes include LEGO sets, tickets to LEGOLAND Discovery Center and the grand prize of an annual family pass to the attraction!

PJ Party with Mrs. Claus (December 8, 10 a.m.-12 p.m.): Little ones are invited to join Mrs. Claus in their favorite pajamas for a festive celebration and reading of ‘Twas the Night Before Christmas in the LEGO Shop. Admission is free.

Noon Year’s Eve (December 31, 10 a.m.-7 p.m.): Children will have a chance to ring in the New Year … just a few hours early! Activities include kid friendly giveaways, 2013 countdown (at 12 p.m.!), themed LEGO builds and more! 

See our Adventure Series on LEGOLAND Discovery Center!



New IMAX Movie at Fernbank Atlanta - "Rescue"

Courtesy of Fernbank Museum of Natural HistoryWe are so excited to see yet another phenomenal IMAX movie at Fernbank Museum of Natural History. They have quickly become a go-to gem for us for family fun, date-night adventures, and awesome IMAX movies. This fall, Expedition Mom will be Giving You the KNOW Before You Go, with a new Adventure Guide series all about what Fernbank Museum of Natural History has to offer.

For now, check out the 411 on Rescue, which will be debuting September 4!

Fernbank Museum of Natural History- Press Release

ATLANTA – Beginning September 4, 2012, visitors to Fernbank Museum of Natural History will have the unique opportunity to get an inside look at what it takes to be a first-responder in the new IMAX® film Rescue.

Profiling four individuals who dedicate their lives to saving others, Rescue gives audiences a behind-the-scenes look at the adrenaline-filled work of two pilots, a naval commander and a volunteer rescue technician.

Viewers will jump, dive and fly into the worlds of these four brave heroes, and share in the highs and lows that come with being an emergency responder. The film documents each character’s journey from disaster training to real-life relief efforts, as emergency teams from around the world are called to provide vital aid in the wake of the 2010 earthquake in Haiti.

Courtesy of Fernbank Museum of Natural HistoryDirector Stephen Low created the film to recognize all the brave men and women who provide help and hope in times of dire need.

"It's impossible to witness that level of devastation without finding solace in the extensive personal contributions of time and effort made by both professionals and volunteers that rally to help in the worst of times," said Low.

Rescue provides an authentic look at the scale of devastation and chaos in Port au Prince, and allows viewers to witness the difficulties that first-responders faced as they worked to save lives during the biggest humanitarian disaster of the century. Collectively, their interwoven stories bring a sense of quiet humility and devotion to others.

“The Earth is a lot like a jigsaw puzzle. The puzzle pieces, called plates, are constantly moving,” said Kaden Borseth, Fernbank’s Earth Science Programs Manager.  “The sudden release of pressure built up from the movement of the plates can create small earthquakes that go unnoticed as well as massive events like Haiti experienced in the film. While devastating natural disasters are relatively uncommon, Rescue does a great job of showing how incredible the human culture can be when responding to those in need.”  

Rescue shows daily from September 4, 2012 through November 15.*

On Friday, September 7 and Saturday, September 8, the Museum will host a special appearance by Steven Heicklen, one of Rescue’s main characters. Steven is a private businessman, husband and father of three. In his spare time, he serves his neighbors worldwide as a volunteer firefighter, Emergency Medical Technician and a FEMA-certified Emergency Manager. Steven will be on site Friday afternoon and at various times during Saturday to sign autographs and introduce select showings of the film.  

Also showing in Fernbank Museum’s IMAX Theatre from September 4-November 15*:   

For a complete schedule, visit www.fernbankmuseum.org/experience-imax. *Films and run-dates subject to change.



Join us for Super Why Live! on tour!

 Super WHY Live: You've Got the Power!

“It’s Alpha Pig to the rescue!!!!” You know this phrase, too? Well then my super powers tell me you have a preschooler in your house, as well! We watch Super Why in the mornings, and have the iPad app. How could life get any better??

If you have been living under a rock (which happens often to us parents) and missed the commercials, then I will tell you a secret! Alpha Pig and all his friends will be touring the Southeast this summer on the first leg of the 2012 Super WHY Live: You’ve Got the Power! tour.

This is the first time that Storybrook Village has taken to the stage and brought ‘the power to read’ to a town near you! Wow, they know how to step out in style! The same producers that handled Spider-Man: Turn Off The Dark, are the one’s responsible for bringing us Super Why, Alpha Pig, Princess Presto, Wonder Red, and Woofster. All the superhero reading power will be showcased with aerial stunts and amazing visual effects.

“We’re thrilled to have the opportunity to take fans on this high-flying ride and invite them into the world of Super WHY in a completely unique way,” said Michael Cohl, CEO, S2BN Entertainment. “For many children, Super WHY Live will be one of their earliest live entertainment experiences and we’ve created a truly unforgettable show for the entire family.”

This will be our family's first live character experience, and I couldn’t be more thrilled! Want to join us for an evening of family fun and excitement? Just visit www.superwhylive.com to purchase tickets, including VIP “Meet & Greet” Packages.





July 18

Monroe, LA

Monroe Civic Center – Jack Howard Theater

July 20     

Birmingham, AL   

BJCC Concert Hall

July 21

Knoxville, TN

The Tennessee Theatre

July 22

Memphis, TN

The Orpheum Theatre

July 24

Raleigh, NC

Memorial Auditorium

July 25

Charleston, SC

North Charleston Performing Arts Center

July 27

Atlanta, GA

Cobb Energy Performing Arts Centre

July 28

Tampa, FL

Straz Center for the Performing Arts

July 29

Miami Beach,FL

The Fillmore



More dates and cities will be announced soon!!! Stay tuned and follow @superwhylive on Twitter.


Mother's Day with LEGOLAND Discovery Center and Vera Bradley

A Memorable Mother’s Day with LEGOLAND Discovery Center 
and Vera Bradley at Phipps Plaza

ATLANTA (May 9, 2012) – For Atlanta families looking for a way to treat Mom to an unforgettable Mother’s Day this year, LEGOLAND Discovery Center and Vera Bradley are teaming up to honor these remarkable women. On Sunday, May 13, every mom who visits the Phipps Plaza attraction with their family will receive a card and Vera Bradley free clip zip ID.
WHAT:           Celebrate Mother’s Day with LEGOLAND Discovery Center
             All moms who enter the attraction on Mother’s Day will receive a free clip zip ID compliments of Vera Bradley
WHEN:           Sunday, May 13, 2012
WHERE:        LEGOLAND Discovery Center
                      Phipps Plaza
                      3500 Peachtree Road NE
Atlanta, GA 30326
HOW:            Every mother visiting the attraction with her children will receive a complimentary clip zip ID while supplies last.
For more information, please visit www.legolanddiscoverycenter.com.



Monthly Adult Night to Launch at LEGOLAND Discovery Center Atlanta

LEGOLAND Discovery Center Announces Special Event Series for Adult Fans of LEGO 
Phipps Plaza Attraction Set to Launch Monthly “Adult Night” on May 10

Photo by Lori BrownATLANTA (April 25, 2012) – Calling all Adult Fans of LEGO! Buckhead’s new LEGO-centric attraction has just announced that it will launch a series of adult only events beginning on May 10. Set to take place on the second Thursday of each month, the center will open its doors to give visitors without children the chance to check out the attraction.
Adult night will take place from 7-9 p.m., and tickets can be purchased at the door for $19. Guests will have access to the LEGO Factory Tour, MINILAND, Kingdom Quest laser ride, Merlin’s Apprentice and the 4D Cinema in addition to the café and LEGO shop. LEGOLAND Discovery Center Model Builders will also lead building challenges throughout the evening.
Adult night at LEGOLAND Discovery Center is scheduled for the second Thursday of each month and upcoming dates include May 10, June 14, July 12 and August 9. Guests are encouraged to visit www.facebook.com/LDCatlanta for the latest updates and information on adult night at the attraction.
Discounted tickets will not be sold and online tickets will not be valid. Tickets for adult night must be purchased at the door. Only guests 18 years and older will be admitted.
About LEGOLAND Discovery Center:
LEGOLAND Discovery Center Atlanta is scheduled to open in Phipps Plaza on March 17, 2012. This will be the third LEGOLAND Discovery Center in the United States. Described as stepping into the biggest box of LEGO bricks in the world, the $15 million, 35,000 square-foot interactive attraction will feature a MINILAND exhibit which recreates landmark buildings in Atlanta out of LEGO bricks, hands-on play areas, a 4D Cinema, master classes from the LEGO Master Model Builder, LEGO rides and special party rooms for birthdays and other celebrations. This highly interactive and educational two-to-three hour indoor experience is ideal for families with children. 
About Merlin Entertainments:
MERLIN ENTERTAINMENTS is the leading name in location-based, family entertainment, and has seen the most successful and dynamic growth of any company in the sector over the last five years. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 87 attractions, six hotels/two holiday villages in 19 countries and across four continents. The company aims to deliver memorable and rewarding experiences to its 46 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 17,000 employees.  Among Merlin’s attractions are  - SEA LIFE, Madame Tussauds, LEGOLAND, The EDF Energy London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World of Adventures Resort, Blackpool Tower, Heide Park, Sydney Aquarium, WILD LIFE Sydney, Sydney Tower Eye and SKYWALK, Siam Ocean World and Busan Aquarium.  All brands which are distinctive, challenging and innovative – and which have great potential for growth in the future. Visit www.merlinentertainments.biz for more information.
Merlin currently has twelve attractions in the USA including the stunning LEGOLAND Florida theme park which opened in October this year; LEGOLAND California theme park with its exciting Water Park, and SEA LIFE aquarium (a hotel will also open in 2013); Madame Tussauds attractions in New York, Washington DC, Las Vegas and Hollywood; LEGOLAND Discovery Centers in Chicago and Dallas/Fort Worth; and SEA LIFE aquariums in Phoenix, Arizona; Dallas/Fort Worth; the Mall of America in Minneapolis, underlining the company’s position as the world’s biggest global aquarium operator.    Four more Merlin attractions are also already scheduled to open in the USA in 2012 - a SEA LIFE and LEGOLAND Discovery Center in Kansas City; Missouri; LEGOLAND Discovery Center in Atlanta, Georgia, and a Water Park in LEGOLAND Florida.



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